Thursday, October 5, 2017

Queen For a Day

Most businesses spend a fair amount of time and money on market research.  Before you roll out a new product you're going to want to make it as good as possible and to do that you need to test it out.  And that's what brought me to an East Texas Dairy Queen today.

The DQ in Emory, TX was one of the four franchises in the entire state selected to take part in the experiment.  I was told it was because the manager is very active in giving feedback to corporate regarding what is and is not working.

So what exactly was on the tasting menu?  It turns out they have an interest in serving up a Buffalo Ranch Chicken Sandwich.  And it's pretty much what it sounds like: your standard chicken sandwich (fried or grilled) with Buffalo Sauce and Ranch Dressing.  While they headed to the kitchen to whip one up, they handed out the questionnaire:

There were only a handful of questions and they were all pretty much straightforward: How did you like it?  Would you recommend it?  Etc. That's all you have to do to sing for your supper.  So here's what all the fuss is about:

I got the "grilled" version.  You can definitely taste the buffalo sauce...I'll say that for it.  So I ate my sandwich, filled out the form and went on my way.  Will we end up seeing the Chicken Buffalo Ranch Sandwich at Dairy Queens across Texas?  Only time will tell..

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