With his matter-of-fact demeanor and deadpan delivery, his commercials for "Pilgrim's Pride" chicken quickly became staple of 80s and 90s TV. His business dealings and charitable work also made him a big part of the East Texas community, particularly in Pittsburgh, TX.
He passed away earlier this year but his presence can still be felt in the area. At the Northeast Texas Rural Heritage Museum in Pittsburgh his cardboard cutout stands tall in an exhibit of famous area residents, along with his trademark hat.
But the town has an even bigger tribute to the late meat packing mogul. Outside the local chicken processing plant you'll find this giant bust of Pittsburgh's prominent poultry purveyor. Feast your eyes on this roadside siren as it beckons you to pull over and snap a picture:
If that's not making a statement then I don't know what is. The giant head of Bo Pilgrim welcomes(?) visitors coming in to town along Highway 271. It kind of makes you wish for a Huntsville Sam Houston statue type of full scale version but for now we'll have to settle for the head and shoulders...and of course the old commercials:
